Roots of Kimchi
- Empathise
“The Roots of Kimchi” is a startup sales company based in the UK aiming the premium brand of organic Kimchi from Korea.
- Define (the Problem)
– Low level of brand awareness
– Low level of awareness of Kimchi and Korea in the UK compared to Japanese food such as Sushi
– Fierce competition with similar but well-known side dishes such as pickles
– Winning trust of British and world customers
- Ideate
– Kimchi = Korea, Organic, Heathy, Luxury Food, Cuisine, Homemade (Koreanmade), Fermented, Pickle, Asian, Oriental, Fresh, mum…
– Roots = Korea, Tradition, Origin, Originality, Farm-grown, History, Firm, Fresh, Trustworthy, Main, Core, Earth, Soil, Land, Field, Source…
- Prototype
BI (Brand Identity) prototype aiming to raise its brand awareness as a representative of original organic Kimchi in the UK and to deliver the value of Kimchi as a healthy and fresh food to enjoy all the time
Keep In Touch