Project Description

Roots of Kimchi

  1. Empathise
    “The Roots of Kimchi” is a startup sales company based in the UK aiming the premium brand of organic Kimchi from Korea.
  1. Define (the Problem)
    – Low level of brand awareness
    – Low level of awareness of Kimchi and Korea in the UK compared to Japanese food such as Sushi
    – Fierce competition with similar but well-known side dishes such as pickles
    – Winning trust of British and world customers
  1. Ideate
    – Kimchi = Korea, Organic, Heathy, Luxury Food, Cuisine, Homemade (Koreanmade), Fermented, Pickle, Asian, Oriental, Fresh, mum…
    – Roots = Korea, Tradition, Origin, Originality, Farm-grown, History, Firm, Fresh, Trustworthy, Main, Core, Earth, Soil, Land, Field, Source…
  1. Prototype
    BI (Brand Identity) prototype aiming to raise its brand awareness as a representative of original organic Kimchi in the UK and to deliver the value of Kimchi as a healthy and fresh food to enjoy all the time
SOLUTIONS

Brand Identity
Web Design
E-commerce Development
Package Design
Presentation Design

COPYRIGHT

Roots of Kimchi

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