“The Roots of Kimchi” is a startup sales company based in the UK aiming the premium brand of organic Kimchi from Korea.
Define (the Problem)
– Low level of brand awareness
– Low level of awareness of Kimchi and Korea in the UK compared to Japanese food such as Sushi
– Fierce competition with similar but well-known side dishes such as pickles
– Winning trust of British and world customers
BI (Brand Identity) prototype aiming to raise its brand awareness as a representative of original organic Kimchi in the UK and to deliver the value of Kimchi as a healthy and fresh food to enjoy all the time
From brand consulting to feature films, conventional media to new media, concept development to strategy building, Dintent Creative whose ideas are inspired by the human and world around us, turns problem into opportunity, opportunity into stories, and stories into value.