Comprehensive digital strategy for Korea's largest entertainment conglomerate, reaching 50M+ audiences globally through strategic intent and creative excellence.
CJ ENM, Korea's entertainment powerhouse behind global phenomena like Parasite and Squid Game, needed a comprehensive digital strategy to expand their global reach while maintaining their unique Korean cultural identity. The challenge was creating campaigns that resonated across diverse international markets while staying true to their roots.
We developed a multi-faceted digital ecosystem that leveraged cultural storytelling, data-driven audience insights, and innovative content distribution strategies. Our approach focused on creating authentic connections between Korean entertainment and global audiences.
Cultural bridge-building through authentic storytelling and localized content strategies.
Data-driven campaigns across 15 markets with real-time optimization and cultural adaptation.
Our strategic approach delivered unprecedented global reach while strengthening CJ ENM's position as a cultural ambassador. The campaign not only achieved massive scale but also deepened audience engagement with Korean entertainment content worldwide.
18 months
25 specialists