Strategic digital content framework for Korea Creative Content Agency, promoting Korean culture globally through innovative digital channels and cross-cultural storytelling.
KOCCA (Korea Creative Content Agency) needed a comprehensive digital strategy to promote Korean creative content globally while preserving cultural authenticity. The challenge was creating scalable content frameworks that could resonate across diverse international markets while maintaining the unique essence of Korean creativity.
We developed a multi-layered content strategy that combined cultural storytelling with data-driven distribution. Our approach focused on creating authentic narratives that could bridge cultural gaps while leveraging digital platforms for maximum global reach and engagement.
Multi-platform content distribution strategy reaching 50+ countries with localized cultural adaptation.
Authentic narrative frameworks that preserve Korean cultural identity while appealing to global audiences.
Our strategic framework successfully positioned Korean creative content as a global cultural force, contributing to the Korean Wave (Hallyu) phenomenon. The initiative not only increased international awareness but also created sustainable pathways for ongoing cultural exchange and creative collaboration.
30 months
40 specialists