End-to-end brand transformation from traditional retail to digital-first fashion powerhouse with comprehensive omnichannel strategy and data-driven growth.
XEXYMIX, a leading Korean activewear brand, needed to evolve from a traditional retail model to compete in the rapidly changing digital fashion landscape. The challenge was creating a cohesive omnichannel experience that would resonate with modern consumers while maintaining brand authenticity and driving sustainable growth.
We developed a comprehensive digital transformation strategy that repositioned XEXYMIX as a lifestyle brand. Our approach integrated brand strategy, e-commerce optimization, social media marketing, and data analytics to create a seamless customer journey across all touchpoints.
Complete brand identity refresh with focus on lifestyle and community building around active living.
Advanced e-commerce platform with personalization, social commerce, and mobile-first design.
Our comprehensive approach delivered exceptional results, transforming XEXYMIX into a digital-first fashion powerhouse. The brand now leads in social commerce innovation and has become a benchmark for fashion retail transformation in Asia.
15 months
28 specialists